Calgary Herald: How to launch a new album the David Myles way

March 30, 2016

By Dan St. Yves

riley-smith-photographer-2Photo by Riley Smith

I received an e-mail back in early March, as did likely most anyone who had previously subscribed to David Myles’ newsletter updates. The e-mail contained the typical update for fans and subscribers — Myles had a new release coming out, Here Now.

However, the kicker was in the way he was letting early word of the recording get out, something called The Big Share. For fans that registered specifically for that option, five would be picked to receive a secret sharing link, which they were invited to send as far and wide as possible, right up to the official album release date of April 8th.

You may get a chance to hear versions of some of that new music April 9th, if you have tickets to the sold out Bragg Creek Performing Arts show at Redwood House. In an e-mail interview, I asked Myles how that marketing experience had been going so far:

Since last we talked, you’re about to release your latest album Here Now, but you’ve opted for a unique and highly engaging sneak peek for your fans. Has “The Big Share” unfolded as expected and hoped, or is it surpassing your expectations?

DM: “It’s been so cool to watch. We didn’t really have any expectations going in cause we had no idea how it was going to unfold. We just thought it was cool to give the record to five people and see how far and wide it would spread before it’s release date, and so far it’s been pretty unreal. It’s spread all over the world! Phenomenal. Mongolia, Australia, Brazil, South Korea. It’s been great.”

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While previous David Myles releases have explored infusing jazz with folk or even retro crooner stylings, Here Now dives deep into pop music, but pop of a groove and vibe that suggests this was inspired to affect his listeners:

Here Now sees you not only working with Classified again, but getting some pretty spectacular results. I took a few moments to watch the Here Now trailer on your website, and the song that gets showcased is stunning — that track alone could be a breakout monster!

DM: “Ha!! I hope so. It was an amazing record to work on ’cause over the years Class and I have become more and more in tune with how we work. It’s just become more and more fun and more intense. We really go after an idea. And feed off each other’s energy. Both of us just love making music. We worked like crazy on this project but had a really good time doing it. I’m really excited now that people are hearing and responding so positively.”

For your upcoming Bragg Creek appearance, will the sold-out audience get to hear some new music, along with old favourites? I know the album is out later in April, but…?

DM: “The stuff on this new record is pretty wild doing in the acoustic trio format, but we’ll likely give a few a go. But yeah, the majority of the show will be stuff from all my past records. The “hits” if you will. Though that’s a stretch of the term certainly!”

You recently wrapped up another year of Singing For Supper — how did that work this Christmas given the poor Canadian economy this year?

DM: “This was our biggest year yet!! It was tremendous. We raised $13729.80 for New Brunswick Food banks. Can’t wait to do it again next year!”

img_4069Photo by Dan St. Yves

David Myles appears along with Ellen Doty Saturday, April 9 at Redwood House for Bragg Creek Performing Arts. The show is sold out.